Food colour Amaranth is a purplish-red (blackcurrant) synthetic coal tar or azo dye found in ice creams, gravy granules, jams, jelly, tinned fruit pie fillings and prawns and packeted cake mixes, soups and trifles.

amaranth is replaced by Allura red in USA, where it is banned.

Uses :- 

Drugs & Cosmetics

cake mixes, fruit-flavoured fillings, jelly crystals

ice creams, gravy granules, jams, jelly, tinned fruit pie fillings and prawns, soups and